JOBLOGIC CONTENT

Content ROI Calculator

Model the pipeline impact and payback timeline of content production, by content type, headcount and time horizon. Built on real Joblogic blog data and 2026 B2B SaaS benchmarks.

CURRENT BLOG INVENTORY
351
live posts · 12,800+ monthly organic blog sessions
⚠️ Reality check: Industry data is stark — 96.5% of all published pages get zero search traffic. This model assumes that with deliberate strategy (BoFu focus, topic clusters, refreshing existing pages), Joblogic can dramatically outperform that distribution. The model lets you stress-test what happens if execution is average vs excellent.

Content Production Mix

Set your monthly output and per-piece costs
PIECES PUBLISHED PER MONTH
Pillar pages
1
BoFu pages
3
ToFu blogs
6
Case studies
2
COST PER PIECE (£)
£1500
3-5k words, deep research, SME input. B2B SaaS avg: £1,200-£2,500
£800
Comparison, alternatives, pricing pages. High intent.
£400
1,500-2,500 words, educational. Drafted with AI + edited.
£1200
Customer interview, write-up, design, video clip
FUNNEL & ECONOMICS
24 mo
Content compounds over 18-36 months
Good
Average team. Bench: 35-45% pages get traffic.
90%
9.5%
Joblogic blended: ~9.5% (organic-sourced typically higher)
£3500
MONTHLY PRODUCTION COST
—
—
TRAFFIC AT M24
—
—
CUMULATIVE PIPELINE
—
—
ROI MULTIPLE
—
Pipeline ÷ total spend

Content type breakdown

Where the money goes, where the pipeline comes from

Pipeline build-up over time

Monthly attributed pipeline vs cumulative spend — payback point shown

Traffic compounding

Monthly traffic from cumulative content portfolio (each piece traffic ramps & decays)

METHODOLOGY & ASSUMPTIONS
Traffic model per piece Each piece has a type-specific traffic curve. Pillar/BoFu pages ramp over 6 months and hold for 24+ months. ToFu blogs peak at month 3-4 and decay. Case studies have low traffic but high conversion intent. Execution quality scales what % of pieces actually rank.
Conversion behaviour BoFu pages convert at 4-8% of organic traffic to lead. Pillar pages 1.5-3%. ToFu blogs 0.3-0.8% (most visitors are research-mode). Case studies 5-10% (already evaluating). Reflects 2026 B2B SaaS benchmarks.
Funnel Joblogic-specific: 9.5% blended MQL → Closed Won (organic-sourced typically 51% MQL→SQL vs 26% paid). 90% lead → MQL. Reasonable defaults — override in sliders.